World Economic Forum, Need for Experiential Entrepreneurship.

There is a deep mismatch between the skills our education systems nurture and the needs of society

In a typical Western education system, results indicated that “since 1990, even as IQ scores have risen, creative thinking scores have significantly decreased”. Traditional education does not sufficiently value innovative and entrepreneurial thinking – our system even dumbs down the creative genius that we were born with, according to a test developed by NASA.

Yet creative skills and mindsets are indispensable in a workforce that must be responsive to change and capable of finding new solutions to complex problems. The World Economic Forum itself has identified social abilities such as coordinating with others and persuasion, as well as complex problem-solving skills, as essential in the knowledge-based workplace of the near future.

We live in the times of autonomous carsreusable rockets and artificial intelligence, yet we are still teaching in an education system that was set up for factory workers some 200 years ago. What we should be doing instead is to focus on skill-building and setting any learner – be it in compulsory education or in lifelong learning – up for success.

Entrepreneurial education as solution

Entrepreneurial education teaches the important skills of innovative and creative thinking, helping people develop a flexible “growth mindset” that can adapt to new problems. It is not about teaching business skills such as accounting and pitching, but what it means to be entrepreneurial – what mindset does an entrepreneur have, how does she stay motivated, how does she solve problems, and get people to see and follow her vision?


These kinds of skills are useful beyond the job market. They give people the tools to be active citizens in a complicated and fast-changing world, and should be a priority in European policy.

According to the European Commission’s new Entrepreneurship Competence Framework, entrepreneurial education includes life skills as well as business skills. It means learners can act upon opportunities and ideas and transform them into value for others, whether financial, cultural, or social.

Despite the importance of this mindset, according to a 2016 Eurydice study, no country has made entrepreneurial learning mainstream within education, no country effectively assesses student learner outcomes, and few countries have embedded experiential learning to develop this mindset and skills.

What would it look like to teach creativity as entrepreneurial skill?

Currently, creativity is often limited to one-off activities such as brainstorming or mind-mapping, rather than a continual emphasis on creativity throughout learning.

Research into creative mindset development indicates a minimum of four to six months’ continuous development is required to develop the neural capacity and enhanced plasticity required to be creative.

Ideally, this learning should extend across the whole age range of formal and non-formal education. Short-term “stun and run” creativity activities such as brainstorming or mind-mapping have limited value. Yet established entrepreneurship education programmes prioritize experience of the business start-up process. These programmes are not demonstrating positive impact in terms of the student perception of their own entrepreneurial capacity or their interest in following an entrepreneurial career.

There is a focus on the process of business development rather than a specific focus on the creativity needed to continually innovate; while this is valuable, it may miss a significant opportunity to equip individuals with the innovative and creative-thinking capacity they need. Education neuroscience indicates that without a sustained deep-learning approach, the levels of creativity will continue to fall as children progress through formal schooling. Prevalence of competition-based formats linked to start up or business ideas is detrimental to learner development in terms of self-belief, entrepreneurial skills and ethics. Entrepreneurship education has coalesced around an understanding that winning is a goal, yet research shows that this is patently not the case.

The impact of teaching creativity

The impact that sustained teaching of creative and innovative thinking has can be broken down into various areas:

Creativity as a skill: learning more is ineffective unless you can relate and link it to something else – if we so wish, we can think of the brain’s neurons as inherently “sociable” in that they wish to contact other neurons that they already know and are comfortable with. But creativity is about creating new connections; by teaching divergent thinking, we enable new connections in unexpected ways.

Creating innovative business models: equips young people with the skills to respond to the business opportunities they identify, equipping them with the competencies to adopt and create innovative business models aligned to their particular product or service.

Contributing to higher youth employment: provide opportunities to consider important but incidental aspects such as drop-out rates and difficulties relating to what teachers often describe as “difficult to teach pupils”; specifically, it responds to the skills gap identified, within Europe and beyond between the needs of employers and those of school leavers

Creating new markets and new jobs: new jobs and new markets are heavily reliant on innovation and spotting opportunities. By teaching entrepreneurial skills such as spotting opportunities, ethical and sustainable thinking and vision as laid out in EntreComp, new ideas for communities and start-ups will emerge, increasing employability of young people and developing the entrepreneurial and innovative skills required by employers.


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