Understanding Lean Startup

Cover5While the evidence-based or lean startup has become the most successful way to start a new business, most textbooks still don’t explain the subject.  The majority of entrepreneurship training now uses this early validation of a product or service by an end user as an accepted practice.  Surprisingly, there is no single resource to use as a reference to understanding the concept. As a result, we have put all the divergent paperback resources into this one book for easier understanding.  After all, lean startup (evidenced-based entrepreneurship) is the most important change to creating a new business in fifty years

No longer does an entrepreneur have to struggle with time and money, only to fail post-launch. Using lean startup, or evidence-based entrepreneurship, anyone can become successfully self-employed.  Building on the proven success in Silicon Valley, the book details the best way to launch a new venture today.  By reading this book, you will:

1.  Learn the power of the Business Model Canvas (BMC) and its nine components. 

2.  Invest time searching, finding, and executing an idea before spending money. 

3.  Discover how validated learning trumps all other ways to start a new business. 

4.  Understand the importance of the product/market fit (a problem and its solution).

5.  Establish demand by really listening to the customer then fund, expand, and scale. 

6.  Test the minimum feature that demonstrates a unique value, and just start.

Lean or smart startup entrepreneurship is a scientific approach to creating and managing startups. Simply stated, it is validated learning. The main reason products/services fail is because they don’t meet customer needs in a way that is better than alternatives. If startups invest their time into building products or services “iteratively” to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial funding, and avoid product launch failures. The startup begins with a basic product known as the minimum viable product (MVP) that allows the startup to learn market responses with little investment in development.

This new book, Understanding Lean Startup, will give a reader all they need to double their chance for success in building a business.

Check out Clint’s guest appearance on Voice of America
Title: Understanding Lean Startup: Evidence-Based Entrepreneurship
Author: Clinton E. Day
Genre: Non-Fiction, Business
Formats: Paperback & eBook
Published by: BookLogix
ISBN: 9781610057776
Pub. Date: Aug. 1st, 2016
Number of pages: 121
Purchase at: Amazon.comAmazon.co.ukBarnes&NobleKobo, and iTunes

Click here for additional books about evidence-based (aka smart or lean) entrepreneurship.