The Boss Brain and Entrepreneurship

There is a brilliant new book titled Boss Brain by Tra Williams, serial entrepreneur and student of   entrepreneurial psychology.  We cannot recommend this book enough; it provides an entirely new  perspective to our field of entrepreneurship:

  1. It explains the psychology behind why most people feel they’re meant to be entrepreneurs.
  2. Uncovers the deceptions and pitfalls that trap aspiring entrepreneurs into traditional employment.
  3. Empowers readers with skills to tap their innate entrepreneurial instincts.
  4. Enables entrepreneurs to overcome barriers that stand between them and self-employment.

Published by Sunbury Press, PA and based on scientific research, Boss Brain traces the spirit of entrepreneurship through an arc of history…from the height of the Roman Empire to the moon landing.  It empowers aspiring entrepreneurs with a system to overcome the fear of uncertainty, escape the cage of mediocrity, and never be an employee again.  Willams says his mission is rescue 1 million entrepreneurs from traditional employment.  He tells readers all the reasons people should start a business while at the same explaining a second voice that tells them the reasons they should remain someone else’s employee.

“Entrepreneurship is about so much more than business ownership. It is listening and not being paralyzed by the fear of uncertainty.  Our creator gave us all an inner calling to explore the limits of our potential.  At the same time Mother Nature balanced our adventurous impulses with a second voice that advises restraint, our yin and yang, one pushes while the other pulls. Eighty to one hundred million Americans are not doing what they want to do, and the U. S. is third behind Poland as the most entrepreneurial nation.”

Tra documents this decrease in entrepreneurs through statistics like one in 183 Americans work for Amazon, comparing percentages of entrepreneurs from 30% at the end of WWII and 15% during the Clinton administration to a current 7%.  Despite the decline of entrepreneurs, the vast majority of Americans want to be self employed.  Bold Brain makes the case to focus on the optimism rather than uncertainty for it is the first component of our primary instinct belief, which is the ignition switch on the engine of advancement.  The enigma is society has improved at the expense of individual fulfillment. “As entrepreneurs who feel stuck in traditional employment, we have sacrificed our optimism in exchange for the certainty of society’s collective rise.”  Fortunately, the walls built around most people can be deconstructed.  Barriers between you and self-employment can be dismantled, and Bold Brain tells you how to do it.

This book is an excellent addition to entrepreneurial mindset which at its core opens eyes to opportunities not seen before and reduces uncertainty through validation of concept.  One opportunity Tra mentioned at a book signing Feb. 8th at the State College of Florida’s 26 West incubator is the emergence of A. I. certain to revolutionize marketing, enterprise and production.  Out of curiosity Tra asked ChatGPT what was the meaning of entrepreneurship and got back the best definition we’ve heard:


Spreading the truths in the Bold Brain will go a long way to reverse the decline in entrepreneurship and, more importantly, enable countless new entrepreneurs to live the fulfillment, happiness and financial security that is successful entrepreneurship.  Kudos to Tra Williams and this seminal work.


**READS, “The best argument for being self-employed is the ability to have control over one’s time, work schedule, and income potential.  Being self-employed allows individuals to set their own goals and priorities and to make decisions that align with their own values and interests.  Additionally, self-employment often provides the opportunity to learn new skills and to take on more responsibility, which can lead to personal and professional growth.”

Written by editor C Day and excerpts from Bold Brain


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