Acknowledgments xi
An Ode to Entrepreneurship xiii
Chapter One Build Desire 1
Chapter Two Send Out a Cause 7
Chapter Three Generate Ideas 13
Chapter Four Think Outside the Box 21
Chapter Five What Kind of Business Should I Choose? 27
Chapter Six The High Percentage Model 33
Chapter Seven Use the Combo Plan 53
Chapter Eight Where There Is No Risk, There Is No Reward 63
Chapter Nine Work Hard and Work Smart 69
Chapter Ten People Are Key 75
Chapter Eleven Selling Is a Value Proposition 81
Chapter Twelve Mastering the Tools and Putting It All Together 85
Chapter Thirteen The Plentiful Harvest 91
Chapter Fourteen Leaving Your Mark on the World 97
Chapter Fifteen What Are You Waiting For? 103
Resources 107
Glossary of Terms 109
The Entrepreneurship Map 115
Bibliography 117
About the Author 121