Disciplined Entrepreneurship

Disciplined Entrepreneurship can change the way you think about starting a company. The book shows how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.  Because entrepreneurship is a sequential process, Bill Aulet, Director of the Martin Center for MIT entrepreneurship, starts from the most logical point, a beachhead market, and snakes through to a product/services plan 24 steps later.

 His steps are based on six themes…

(1) Who is your customer?
(2) What can you do for your customer?
(3) How does your customer acquire your product?
(4) How do you make money off your product?
(5) How do you design and build your product?
6) How do you scale your business?

His belief is we have a crisis in storytelling, and successful entrepreneurship requires the spirit of a pirate combined with skills of a Navy Seal.  Disciplined Entrepreneurship focuses on the IDE (inspiration driven entrepreneurship) vs. the SME (small to medium enterprise), and is value-based vs. credential-centric.  Its strength comes from the heterogeneity of the team and cross-functional enterprise.   The process is not any one tool, but rather a combined toolbox.