Experimentation is more productive than planning when designing, testing, and validating new value propositions and business models. We’ll explain the difference between the habit of experimentation and business planning. Business plans are a great tool for executing known and validated value propositions and business models. The aren’t a great tool for the search and discovery of new growth engines where you’ll have plenty of assumptions and uncertainty to reduce.
Let’s take a look at how attitudes, processes, tools, and other approaches differ in a business planning environment versus an experimentation environment. By Strategyzer
Why LEAN STARTUP works!
