Carrying on the Family Entrepreneurship Tradition.


Thomas, Sally & Chris Schroder inventing, investing and enjoying as they carry on the family entrepreneurial tradition.


My great-grandfather moved to Atlanta, co-founding King & Spalding* in 1885. He did well. My grandfather was an entrepreneur. His businesses were poorly timed, falling victim to boll weevil infestation and a real estate crash. Others viewed him as a failure.

My physician father urged his children not take risks like his dad. Undaunted, I founded neighborhood newspapers in 1994, a PR firm in 2002 and the Atlanta 100 eNewsletter in 2013.

*King & Spalding was founded in Atlanta in 1885 and has since become a Global 50 law firm with more than 800 lawyers in offices throughout the United States, Europe, the Middle East and Asia. The firm represents half of the Fortune 100 and, according to a Corporate Counsel survey in August 2009, ranks fifth in its total number of representations of those companies.

My son has a crowdfunding business on the side. My daughter employs eight in her eBay store. I cherish our conversations, discussing risks, celebrating wins, reviewing losses – continuing traditions.