Amazon New City Might Be Atlanta.

The horse race to be the city of Amazon’s second headquarters.

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  There’s something mesmerizing about watching horses race each other, all over the country, on vast screens as one sits in semi-darkness.This may be why I’m fascinated by the 200-horse race to be the city of Amazon’s second headquarters.

A few weeks ago, I wrote about the betting being conducted on the site of Irish bookie Paddy Power.  At the time, there were two cities that seemed to be vying for the Amazon HQ2 title: Austin and Atlanta.

Each was priced at 2-1. This means the so-called smart money couldn’t decide how smart it really was. But it was sure it was smart. Today, I returned to the Paddy Power site, wondering if anything had changed. It has, and how. There’s now a clear favorite. Oddly, despite Bezos being a Texan at heart, it isn’t Austin.

It’s Atlanta.The home of Hawks and blown Super Bowls is now the 3-1 favorite.  All you ancillary entrepreneurs out there look East and the Capitol of the Southeast which is already the fintech city of the U. S.  Has the world’s busiest airport, a mild climate, and transportation everywhere (The MARTA rail system was built by those who finished BART in San Francisco).  Labor is less expensive than other regions, and Atlanta complements a Northwest primary headquarters.  Hot’lanta is where it is happening with 19 streets named Peachtree.

From Inc. Magazine –